Subscription boxes have exploded in popularity over the last few years. While meal kits, makeup, and clothing remain the most popular categories, there are several untapped niches that present opportunities for new subscription box startups.

The wellness industry has seen huge growth, as people become more focused on health and self-care. A subscription box featuring natural beauty and skincare products with organic ingredients could do well. Essential oils, bath products, and natural supplements are other options. People concerned with health and sustainability would likely appreciate a curated box of eco-friendly goods for the home like reusable straws, beeswax wraps, and bamboo toothbrushes.

For pet owners, a subscription box of high-quality dog or cat treats, toys, and other accessories would make a great gift. As more people view their pets as family members, the demand for premium products is increasing. A box tailored to different dog sizes or ages could stand out.

Coffee and tea remain daily staples for many. A subscription box sampling artisanal coffees or teas from around the world could be popular, especially for those interested in discovering new flavors and roasts. A coffee box could include beans as well as accessories like mugs or French presses.

Book lovers would likely enjoy a subscription box delivering a curated selection of newly released books, possibly in a particular genre like mysteries, memoirs or young adult fiction. The books could be paired with related items like bookmarks, reading lights or gourmet snacks.

Parents concerned with child development would appreciate a subscription box providing educational toys, books and activities for children of different ages. With a focus on skills like problem-solving, motor skills or creativity, such a box could be a helpful resource for parents.

Adults with an interest in hobbies like cooking, gardening, photography or travel would likely enjoy a subscription box focused on their passion. Curated kits of spices and gourmet ingredients, gardening tools and seeds, camera accessories or travel gear could delight hobbyists and inspire them in their pursuits.

Subscription boxes tapping into niche interests and hobbies represent an opportunity to build a loyal customer base. With some creativity, the possibilities for new subscription boxes are endless. The key is finding an untapped niche, keeping high quality and personalized curation in mind.